cycl

The hanger „cycl“ is made from Münsters recycled bicycle tires. The upcycling of the often discarded material lends itself to bicycle tires as the material is available at low cost and has hardly been recycled so far. Almost all components of the „cycl“ can be taken from bicycle tires. The rubber-like material prevents clothing from slipping down, offers a long service life and high flexibility. The project aims to sensitize customers to conscious consumption. Therefore, great importance was attached to modularity in the design process. The „cycl“ is connected by plug-in joints and a seam and can thus be easily disassembled into its components. The sewn-in label, as well as the folded metal hook, also give the rubberized hanger its unique character. In addition, the label offers space for branding and web linking in the form of a QR code.

in cooperation with Sophie Kramer und David Berneis 

As part of the design and research process, a conceptual information campaign was also created, which can be communicated via a QR code on the label. Users can thus learn about the material bicycle tires, its manufacturing process from mineral oil, the process of upcycling, as well as the proper disposal.